1 month ago

Improving Website Performance with Call Tracking

Improving Website Performance with Call Tracking

It’s common for business owners to evaluate the performance of their website by number of visitors, shopping cart conversions, and paid search clicks. These are important, but they don’t tell the whole story. To get that, you need to e read more...



2 months ago

What Makes the Customers Call

Despite the exceptional insights provided by call tracking and intelligence programs, only five percent of companies that could benefit from this technology current use it. A big reason for this is lack of understanding with how these programs wor read more...



2 months ago

What Is Call Intelligence and Why Digital Marketers Should Care

What Is Call Intelligence and Why Digital Marketers Should Care

If you don’t know what call intelligence is or use it in your business, you’re missing out on highly valuable data. From the customer’s perspective, call intelligence allows you to personalize the caller’s experience and en read more...



4 months ago

The Evolution of Business Intelligence

The Evolution of Business Intelligence

 

Business Intelligence initially helped companies with limited space for stored data. It produced centralized dashboards to act as an interface between raw data and computer users. Over time, it evolved int read more...



4 months ago

Why Call Tracking is Essential for Small Businesses

Investing in marketing can seem like a luxury when you’re operating a small or start-up business. At the same time, you know you need to advertise to find and expand your customer base. You have little money to risk and need to know that w read more...

5 months ago

Common Call Tracking Mistakes to Avoid

Call tracking is an excellent tool to help your company analyze the return on investment for different types of ads. However, not all programs are created equal. Call Sumo customers often come to us after having experienced the frustration read more...



5 months ago

Enhancing User Experience with Call Tracking

Enhancing User Experience with Call Tracking

The key brand differentiator is expected to change dramatically in the next three years. While customers are most concerned with product features and price right now, industry experts say that experience will matter most by 2020. More than three i read more...