2 months ago

How Call Intelligence Enhances the Value of the Phone

Even though clicks from web pages or advertising banners convert to paying customers less than two percent of the time, many companies still use these statistics to evaluate sales performance. Tuning into phone call conversion rates is a much bett read more...



2 months ago

Do You Really Have Call Tracking?

Some business owners assume they have call tracking when they really don’t. The confusion read more...



3 months ago

Call Volume Will Continue To Climb

The Internet has been around for almost 25 years, and the phone call and other traditional communication methods haven’t died as some people predicted. Businesses understandably rushed to create an online presence due to the prediction that read more...



3 months ago

Important Call Tracking Metrics

You know that you need to record customer phone calls to gain valuable insight into the sales process, but which information is most important? At Call Sumo, we have found that the following data provides the most useful feedback to our clients:read more...



4 months ago

Using Website Forms to Drive Phone Calls

Using Website Forms to Drive Phone Calls

Did you know that they way your company designs contact forms on its website influences whether a prospective customer will follow up with a phone call? The only problem is figuring out which type of form prompts them to take action and which type read more...



6 months ago

Using AI to Analyze Marketing Data

Using AI to Analyze Marketing Data

While most marketers understand how important it is to track consumer behavior throughout the buying cycle, many don’t realize that it’s getting easier to do so all the time. Over the past decade, everything a consumer does has become read more...



7 months ago

Improving Website Performance with Call Tracking

Improving Website Performance with Call Tracking

It’s common for business owners to evaluate the performance of their website by number of visitors, shopping cart conversions, and paid search clicks. These are important, but they don’t tell the whole story. To get that, you need to e read more...