2 months ago

The Evolution of Business Intelligence

The Evolution of Business Intelligence

 

Business Intelligence initially helped companies with limited space for stored data. It produced centralized dashboards to act as an interface between raw data and computer users. Over time, it evolved int read more...



2 months ago

Why Call Tracking is Essential for Small Businesses

Investing in marketing can seem like a luxury when you’re operating a small or start-up business. At the same time, you know you need to advertise to find and expand your customer base. You have little money to risk and need to know that w read more...

3 months ago

Common Call Tracking Mistakes to Avoid

Call tracking is an excellent tool to help your company analyze the return on investment for different types of ads. However, not all programs are created equal. Call Sumo customers often come to us after having experienced the frustration read more...



3 months ago

Enhancing User Experience with Call Tracking

Enhancing User Experience with Call Tracking

The key brand differentiator is expected to change dramatically in the next three years. While customers are most concerned with product features and price right now, industry experts say that experience will matter most by 2020. More than three i read more...



4 months ago

Going Further With Your Analytics Dashboards

The executive dashboard is nothing new. It has been around since the 1980s, and it was revolutionary for its time. It allowed companies to analyze business data from the convenience of a single screen. However, the business dashboard has evolved s read more...